New Photos of Aston Martin Lagonda Crossover Concept, What's Up with the Retro Seat Cushions?

We know that most of you would rather forget about Aston Martin's conceptual nightmare endeavor to revive the Lagonda nameplate with the aptly named Concept at the 2009 Geneva Show Concept, but new images of the luxury crossover have popped up on the automaker's site. Q67JA9WA82WC

Well, to be completely frank, the reason why we chose to share these pictures with you are those laughable cushions seen on the independent rear seats that take us back a few decades. Oddly enough, Aston Martin's home decorators skipped on the fuzzy dice...

The four-seater Lagonda Concept is based on the mechanicals of the Mercedes GL-Class with power coming from a V12 engine - apparently the same one found in the DB9. Aston Martin has not made any new announcements concerning the future of the Concept crossover.

Source: Aston Martin , Via: Egmcartech

Lagonda Concept Crossover Live Photos and Video from Geneva

If there's one thing most will agree upon is that Aston Martin's conceptual attempt to revive the Lagonda brand with the blandly named Concept was one of the top attention-grabbers at the 2009 Geneva Motor Show. However, this was mainly due to the Concept's controversial (to say the least...) styling and because no one actually understood what the Mercedes-Benz GL-Class-based vehicle represents - Is it a sedan? Is it a crossover? Is it a mix-mash of ideas? If you're imaginative enough, maybe you can answer that question by following the jump to watch the video from the unveiling as well as live photos from Aston Martin's stand.

Aston Martin Revives Lagonda with a controversial Concept in Geneva

Marking the Lagonda brand's 100th anniversary, Aston Martin announced the return of the marque in Geneva with the unveiling of a new concept study that is bound to cause controversy and spur conversations over its styling. In what could be seen as some as futuristic, high-end of the London cab (...), the four-door, four-wheel drive crossover is based on the underpinnings of the Mercedes-Benz GL-Class SUV and is powered by a V12 engine.

"The Lagonda is the luxury car of the future," said Aston Martin Lagonda Chief Executive, Dr Ulrich Bez, "a combination of total usability, a new form and innovative new technology and materials."

Aston Martin did not reveal any specific details on the Lagonda Concept but it did note that the revival of the brand with this vehicle will help the company expand its presence from 30 countries into more than 100 worldwide including Russia and emerging markets in the Middle East, South America, India and China.

Furthermore, Aston Martin said that the revival of the Lagonda brand will allow the exploration of alternative powertrain solutions including flexfuel, low emission diesel and hybrid systems. Lagonda/

"An Aston Martin is an authentic, pure sports car," said Dr Ulrich Bez, "but Lagonda is something else, a new brand that will reach into new markets. Lagonda will create a new kind of customer relationship, instilling the spirit of travel, adventure and style into a single, formidable package. An Aston Martin demands to be driven. A Lagonda demands a destination."

Aston Martin Revives ‘Lagonda’ Brand, first Concept Car due in 2009

About a year after Aston Martin was sold by Ford to a consortium comprised of David Richards from Prodrive, John Sinders, Investment Dar and Adeem Investment Co., and the British sports carmaker announced its plans to relaunch the Lagonda marque. The famous nameplate will be used on a series of exclusive luxury cars, the first of which we’ll see in the form of a concept model in 2009, the year that Lagonda celebrates its 100th birthday. The concept car will lead to a production version that is slated to enter global markets in 2012. -Continued

Here’s what Aston Martin’s Chief Executive Officer Dr Ulrich Bez had to say about the revival of the Lagonda marquee:

“After my eight years with Aston Martin, four with profitability, and 16 months of independence, it’s time to think about a longer term future. Aston Martin is an honest, authentic brand which builds the most beautiful sportscars combining modern technology with craftsmanship.”

“Next year we will launch the four door Rapide sportscar, and this will be followed by the project ‘one 77’, the most spectacular Aston Martin ever. Aston Martins are currently available in 32 countries but we will remain limited in our market penetration by the pure character of our cars - sportscars.”

“We have now investigated and concluded that the revival of the Lagonda brand would allow us to develop cars which can have a different character than a sportscar, and therefore offer a perfect synergy. Lagonda will use a unique design language as Aston Martin does. We will take elements of DNA from the past but will be very future orientated as we are with Aston Martin. With Lagonda offering exclusive, luxurious and truly versatile products with high quality and usability and suitable for both existing and emerging markets, I believe we can be present in more than 100 countries in the world. “

“In 2009 Lagonda is about to celebrate its 100th birthday and in its centenary year we are confident that we will show the first concept of a car which could be in the market in 2012,” he confirmed.