Panzer on Wheels: Audi Unveils the Armored 2011 A8 L Security

As any self-respecting luxury car manufacturer, Audi is also offering its customers BRVs or Bullet Resistant Vehicles, with the latest such model being the W12-powered 2011 A8 L Security. Set to go on sale in late summer, this...panzer on wheels will also be available with another, as of yet unspecified powerplant, starting from 2012.

To the untrained eye, the 5.27 meters (208 inches) long sedan is almost identical to the standard A8, but looks are definitely deceiving as the Security is said to comply with the strictest standards in ballistic protection and can even withstand an explosion and still offer adequate protection for its passengers.

The armored sedan is built in roughly 450 hours in a special facility at the Neckarsulm plant in Germany, where the use of cell phones is prohibited in order to prevent any technology leaks.

At the heart of the A8 L Security is the Audi Space Frame (ASF) aluminum body, which holds a safety cell built using extremely tough materials, such as hot-formed armored steel, aramide fabric, ceramics, special alloyed aluminum and multilayer glass. Many of these overlap at the joints for added protection. The safety cell alone weighs 720 kg (1,587 pounds), but engineers didn’t stop there.

The side sills have also been reinforced, complemented by the armored floor, 300 kilograms (661 lbs) of special glass with polycarbonate coating and strengthened doors that weigh an additional 360 kg (794 lbs).

In case of an attack, the optional emergency exit system, built-in fire extinguisher system and smoke extractor can provide additional protection.

The A8 L Security is powered by a 6.3-liter W12 engine, which churns out 500HP and 625 Nm (461 lb-ft) of peak torque. Despite the added weight, the direct-injected naturally aspirated unit is capable of propelling the vehicle from standstill to 100 km/h (62 mph) in a very respectable 7.3 seconds and on to an electronically limited top speed of 210 km/h (131 mph). Power is sent to all four wheels through an eight-speed automatic transmission and the company’s trademark quattro permanent all-wheel drive system.

With its projected average consumption of 13.5 lt/100 km (17.4 US mpg), the armored luxo-barge needs 3 liters of gasoline less than then the previous 450HP model. Furthermore, the second engine is said to further reduce consumption to 10-11 lt/100 km (23.5-21.4 US mpg), which could point to a diesel powerplant.

To better cope with the extra weight, the chassis, brakes and electronic control systems have been revised, while the 19-inch forged wheels are shod in high load index tires that allow the vehicle to continue traveling at speeds of up to 80 km/h (50 mph) even if tire pressure is lost.

Inside, the A8 L Security offers the same levels of quality and comfort as any 2011 Audi A8 and can be equipped with a bevy of high-tech optional features, ranging from the state-of-the-art Bose sound system to the fast UMTS Internet connection module.

By Csaba Daradics

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Geneva Preshow: ABT Adds Style and Power to New Audi A7 Sportback

Less than month after ABT announced its plans to unveil its tuning take on the new Audi A7 Sportback at the upcoming Geneva Motor Show, the Volkswagen Group specialist has shared the first photos and details on its available packages.

The rather modest cosmetic upgrades include a front apron along with discreet side skirts and a rear apron that makes space for the new rectangular-shaped quad tail pipes. The luxury fastback's stance can be further enhanced with a lowering kit and a choice of various alloy wheels available in sizes from 19- to 21 inches.

ABT Sportsline also offers a variety of power kits for the A7's range of engines. Starting with the popular in Europe 3.0-liter V6 TDI, after the German firm's engineers tweak the turbo diesel unit, power jumps from 245HP to 282HP, while a second stage kit that brings an in-house turbo charger can boost the TDI's output to 310HP and 610Nm or 450 lb-ft of peak torque. For the gasoline lineup, ABT's offerings are limited for the time being to the 3.0-liter supercharged V6, which gets a jump from 300-horses to 410HP.

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Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Source: Nielsen

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The Audi A8 Says, "Long Live the T-Shifter!"

When Hyundai launched the i30 small car on the Australian market, it marked the end of not only the Excel/Accent lineage down under but also the end of the automatic T-shifter. The Accent, a subcompact design available in either a four door sedan or five door hatchback body style, was the last car sold here to feature the venerable (if archaic) T-shaped automatic gear stick.

The T-shifter was born in the 1960s, as American automakers moved away from the steering column mounted automatic and towards a system that reduced complexity and design differentiation between its automatic and manual models. As the ‘80s moved into the ‘90s, automakers - for whatever reason - moved away from the T-shift and toward the semi-ubiquitous, upright “drumstick” shifter.

It seems that the T-shifter is back, at least for one car. The new Audi A8’s ergonomically friendly, chunky automatic gear shift has that distinct T-shaped that many of knew and loved from the pre-‘90s. Some bloggers believe that the automotive behemoth’s unique choice of shifter will influence other carmakers to return to the classic T. Personally, I’m not convinced. Feel free to leave your comments below if you disagree, or have some fond T-shifter memories to share.

By Tristan Hankins

Via: WSJ

Hit the Slopes in Style with Audi Carbon Ski

If you're looking to add some style to your winter-time outdoor activities, you may want to take a look at these cool skis from Audi. Initially designed and developed as a concept study at the Audi Concept Design Munich, the Carbon Ski is now heading for production with the Ingolstadt-based automaker estimating that it could be available for sale as early as this year.

As its name implies, the Audi Carbon Ski is made out of carbon fiber for reduced weight as well as optimal stiffness. More precisely, a cab of high-strength carbon fiber encloses layers of aluminum and titanium, as well as a wood core. The result is 170cm-long ski that tips the scales at 1,550 grams. According to Audi, the ski weighs 200 grams less than comparable models.

“As a long-time partner and sponsor of the German Ski Association, a ski produced by Audi is a logical consequence of this partnership. This is how the Audi Carbon Ski concept came about. And the ski’s brilliant handling characteristics have been confirmed by professionals from the sport,” said Wolfgang Egger, Head of Design for the Audi Group. “The serial-production ski was able to borrow from the concept study, and it features outstanding technical properties. At the same time, its minimalist design underscores the technical nature of the carbon.”

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VW Group to Display Up to Seven Concepts at the Geneva Show

It seems that the VW Group will do just about anything to become the world’s biggest automaker by 2018. After announcing a €51.6 billion (US $70.3 billion) investment plan last November, the Germans also want to showcase their future intentions at the Geneva Motor Show in March, by displaying up to seven concepts.

Walter de Silva, head of the group’s design department, told ANE that the concept lineup will include Seat, Skoda and Volkswagen models, plus “one – if not two” Audis.

Furthermore, the Italdesign Giugiaro design studio, acquired by the automaker last spring, will also present two Volkswagen concept cars.

Seeing this kind of commitment, one has to wonder what exactly has Volkswagen is store for us. With the Golf Mk7 said debut in late 2012 or early 2013, we're inclined to say that it’s too early for a design study and the same goes for the next generation Audi A3, due for a release in the summer of 2012. While the manufacturer did say that it wants to expand its North American SUV lineup, information on the subject is scarce, so we wouldn’t bet on an SUV concept either.

In any case, if you have an opinion on the matter, now is the time to share it with us in the comments section below.

*Note: Volkswagen Up! Lite Concept featured in the gallery

By Csaba Daradics

Source: ANE [Subscription required]

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Record Audience to Make Super Bowl Advertisers’ Financial Efforts Worth While

Paying $3 million or more for a Super Bowl ad could be a stretch for automakers, even though the economic climate is slowly improving. However, according to New York advertising executives Peter Gardiner of Deutsch Inc. and Andy Donchin of Carat North America, a record audience is expected for this year’s game, which means that, overall, manufacturers might end up with a bargain.

With recent Super Bowls constantly surpassing forecasts for viewers, advertisers didn’t want to risk last minute premiums and bought their ads from New Corp.’s Fox in October.

“This is something we view as a very smart investment,” Scott Keogh, chief marketing officer of Audi of America, said in an interview. “This is our fourth Super Bowl, and every year has over-delivered.”

Advertisement prices peaked two years ago, when the average cost for a spot was $3 million and was marginally reduced in 2010 to about $2.97 million. For 2011, Fox may have charged more than $3 million for an ad, according to Needham & Co analyst, Laura Martin, who also estimates that the Green Bay Packers vs Pittsburgh Steelers game could generate up to $300 million in advertising sales, well over the $213 million recorded in 2009.

“Sunday, Feb. 6, 2011, will be the single highest-revenue generating day in the history of Fox,” Lou D’Ermilio, a spokesman for Fox Sports, said in an e-mail, while declining to comment on the actual rates.

The soaring audience numbers have attracted a record number of six carmakers, ordering airtime for nine brands during the game. Mercedes will be promoting its cars for the first time at the Super Bowl XLV, while BMW is back after a 15-year hiatus. Kia and GM are also on the list and, as a general rule, viewers can expect a plethora of creative, humorous ads, meant to deliver a so-called “cinematic moment”.

“You need to entertain and have some humor,” Keogh said. “You also need to tell a story. It’s a cinematic moment.”

So far, we have covered the efforts of Audi, Chevrolet, Kia and Volkswagen, but you can rest assured that there are plenty more clips to come in the next couple of days.

By Csaba Daradics

Source: Bloomberg

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VIDEO: Audi Says Goodbye to 'Old Luxury' with Super Bowl Ads

As you may have guessed, this year's edition of the Super Bowl football extravaganza will be jam-packed with automotive advertisements. Following the 2012 VW Passat and Beetle TV spots we showed you earlier today, we now bring you two teaser commercials from Audi, both centered around the 'Goodbye to Old Luxury' campaign for the new A8 limo. Click past the jump to watch for yourself.

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Audi Begins Producing A4 and A6 Models in Indonesia

Like many other automakers, Audi is constantly expanding its production network to include new countries. This time, the German premium carmaker has launched a new assembly plant in Indonesia in cooperation with INDOMOBIL /Garuda Mataram Motor, to produce the Audi A4 1.8 TFSI and A6 2.0 TFSI cars in the capital city Jakarta.

The first A4 and A6 models were delivered to Indonesian customers earlier this month, with the German company planning to assemble around 2,700 cars per year by 2015, including 2,000 A4 models, exclusively for the Indonesian market.

Audi said the Indonesian car market is forecast to grow by 15 percent this year, with sales in the premium segment expected to double over the next five years.

“After having done so in key markets like China and India, we’ve now found an outstanding partner for local assembly of our Audi models in Indonesia: INDOMOBIL/Garuda Mataram Motor,” said Frank Dreves, Member of the Board of Management for Production at AUDI AG.

"As one of the most important countries in the Association of Southeast Asian Nations (ASEAN), Indonesia is one of Asia’s most dynamic growth regions. We’d like to contribute to this growth, since growth is an important component of Audi’s brand strategy,” Dreves said.