Goobers Chicken & Licorice Gourmet Ice Cream the choice of champions!
Jordan Station, Ontario (Wednesday, April 1, 2009) - The Canadian/American duo of Carl Spiering and Jon Salemi are at it again to prove their racing and entertainment efforts are not only in good taste, but their new effort tastes good.
Drag Racing and Goobers Chicken & Licorice Gourmet Ice Cream have come together in a delicious and highly innovative concept and partnership.
Spiering, one of Canada's most popular drag racers, and a driver who's never afraid to introduce new ideas and concepts to the sport of drag racing, along with Salemi, a ground-breaker in his own right, have teamed to take the Pro Modified drag racing and confectionary world by storm, and a whole new level.
The Goobers Chicken & Licorice Gourmet Ice Cream branding will be the primary sponsor on Spiering's Chevrolet Cobalt, powered by a 737-cubic inch powerplant built by ERD (Engine Research & Development), competing in the new Quick 32 Sportsman Series in 2009.
“Goobers Chicken & Licorice Gourmet Ice Cream is something that's totally different with its incredibly smooth texture and great flavor," said Spiering." It is one of those acquired tastes best described as foul that you've just got to snack on once in a while."
"It's quick and loud off the tongue just like our Cobalt, so it's a perfect fit!” Spiering continued.
Jon Salemi, a semi-retired rocker, and supercharger guru specialist for DMPE Inc. from Buffalo, New York (the original home of the renowned Buffalo Style Chicken Wing), is Co-Crew Chief with Jim Salemi on the new G-Force Race Cars' 1968 Pontiac Firebird powered by a Mike Stawicki 521-cubic inch Billet Brad Anderson (BAE) Supercharged Hemi, and driven by Mike Stawicki, in the Pro Modified Racing Association (PMRA). These hot cars will carry the way-cool Goobers Chicken & Licorice Gourmet Ice Cream logo to further promote the brand.
"Licorice is one of America's favorite candies for its taste and nostalgic appeal." explained Jon Salemi. "And adding the blend of chicken delivers a flavor in a fun chewy form that you can play with while you eat!” Jon added. Salemi, a hardcore vegetarian puts his moral beliefs aside when snacking on “Goobers Chicken & Licorice Gourmet Ice Cream”. He states, “It’s like nothing you’ve ever experienced before. Being a vegetarian meat and poultry would normally upset my stomach……..but not here. After you break down its texture with your tongue it slides right down the hatch. It’s unbelievable. These guys really got it worked out”.
"I tried it, it took a minute or two to hit its stride, but once you let the chicken and licorice flavors kind of race together in your mouth, there's no way you can stop until you finish the entire carton!", revealed Raceline Radio Network anchor Erik Tomas.
“Something else? You can bang this stuff back as fast as you can and there's NO brain freeze! The first ice cream of its kind to let you do that! And I can tell you on those hot sticky days at the drag strip, fans are gonna fall over each other getting more! Carl and Jon are geniuses!" Tomas continued.
"The Goobers Chicken & Licorice Gourmet Ice Cream concept will be perfect for the PMRA and Quick 32 Series. Our venues will love the marketing revelations," explained PMRA Director of Operations Bruce Mehlenbacher. "At the tracks, men and women prefer gum, chocolate candy, fresh fruit, potato chips and breath mints for daily snacks, but I can see that quickly changing to Goobers Chicken & Licorice Gourmet Ice Cream."
Chicken & Licorice Gourmet Ice Cream is on the lookout for serious International Importers and Distributors Worldwide.
From Bruce F. Mehlenbacher Bruce@PMRA.ca
