Dodge Charger from Penske Racing will carry a special paint scheme
featuring Dodge, Mopar(r) and FLO TV(tm) this weekend for the Kobalt
Tools 500 at Atlanta Motor Speedway (AMS). Keselowski will be making his
first NASCAR Sprint Cup Series start at AMS in the No. 12
Dodge/Mopar/FLO TV Charger.
The all-red Dodge Charger will have all three partners - Dodge, Mopar
and FLO TV - prominently featured in the paint scheme. The Dodge logo
will occupy both rear-quarter panels while the Mopar logo will be
positioned on the rear deck lid along with a FLO TV logo, which will
also be featured above the rear bumper.
"We are the first automaker in the United States to offer live, mobile
television," said Pietro Gorlier, President and Chief Executive Officer
- Mopar Service, Parts and Customer Care, Chrysler Group LLC. "We're
excited to team up with Dodge and Penske Racing to promote Mopar and FLO
TV to the NASCAR audience."
Dodge swept both Sprint Cup races last year at the 1.54-mile AMS.
Keselowski's teammate, Kurt Busch, is the defending Kobalt Tools 500
champion. In three Nationwide Series starts at AMS, Keselowski has one
top-five and two top-10 finishes.
When Dodge returned to NASCAR's premier series in 2001, the program
included the sponsorship of two cars. That sponsorship continued through
the 2007 season. This weekend will mark the first time the Dodge logo
has held a primary sponsorship position on a Sprint Cup car since the
end of the 2007 season.
Sprint Cup teams will have a 90-minute practice session at 2:30 p.m. on
Friday. Qualifying gets underway at 6:10 p.m.
How FLO TV Works
Television signals are delivered through a dedicated multicast network
built by San Diego-based FLO(tm) TV Inc., a live, mobile TV service
provider, and a wholly owned subsidiary of Qualcomm Inc. FLO TV offers
live and time-shifted programming from top entertainment brands.
Content includes programming from ABC, ABC Entertainment, ABC Family,
ABC News, Adult Swim Mobile, CBS, CBS College Sports, CBS News, CNBC,
CNN Mobile, COMEDY CENTRAL, Disney Channel, Disney Channel Original
Movies, ESPN, ESPNEWS, ESPN 2, FOX, FOX News Channel, FOX Sports, Fuel
TV, MSNBC, MTV, NBC, NBC2Go, NBC News, NBC Sports, Nickelodeon,
Playhouse Disney, SOAPNet and Speed.
The service is available in more than 100 major markets and many
interstate driving corridors, however it is not available in some rural
areas.
Audiovox Corp., of Hauppauge, NY, supplies FLO TV Auto Entertainment
hardware that integrates with Chrysler, Jeep, Dodge and Ram vehicles'
existing entertainment systems and new Mopar 7-inch DVD screen systems.
A small antenna, similar in size to a laptop mouse, is mounted on a
vehicle's roof to deliver the digital TV signal. Inside the vehicle, the
receiver and wiring are installed under the interior trim of the vehicle
and are not visible to occupants.
User-friendly wired and wireless remote controls allow viewers to easily
surf channels, similar to TV systems at home.
Mopar's live, mobile TV option includes a 3-year/36,000-mile warranty on
new vehicles or a 12-month/12,000-mile warranty on used vehicles for
hardware and installation. The suggested retail price is $629, plus
installation. A one-year pre-paid subscription is included with
installation.
About Mopar
Mopar distributes approximately 280,000 parts and accessories in more
than 90 countries and is the source for all original equipment parts for
Chrysler, Jeep, Dodge and Ram vehicles. Mopar parts are unique in that
they are engineered with the same teams that create factory-authorized
vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles - a
direct connection that no other aftermarket parts company can provide.
More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts
manufacturer, supplier and distribution system to support the growing
enterprise led to the formation of the Chrysler Motor Parts Corporation
(CMPC) in 1929. A complete list of parts is available at www.mopar.com.
Mopar (a simple contraction of the words Motor and PARts) was
trademarked for a line of antifreeze products in 1937. It also was
widely used as a moniker for the CMPC. The Mopar brand made its mark in
the 1960's - the muscle-car era. The former Chrysler Corporation built
race-ready Dodge and Plymouth "package cars" equipped with special
high-performance parts. Mopar carried a line of "special parts" for
super stock drag racers and developed its racing parts division, called
Mopar Performance Parts, in order to enhance speed and handling for both
road and racing use.
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with
Fiat Group, produces Chrysler, Jeep, Dodge, Ram and Mopar brand vehicles
and products. With the resources, technology and worldwide distribution
network required to compete effectively on a global scale; the alliance
builds on Chrysler's culture of innovation -first established by Walter
P. Chrysler in 1925 - and Fiat's complementary technology.
Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product
lineup features some of the world's most recognizable vehicles,
including the Chrysler Town & Country, Jeep Wrangler, Dodge Challenger
and Ram 1500. Fiat will contribute world-class technology, platforms and
powertrains for small and medium-sized cars, allowing Chrysler Group LLC
to offer an expanded product line including environmentally friendly
vehicles.
From Denny Darnell
