FIREFIGHTERS & ICE CREAM - THIS SPRING’S HOTTEST COMBINATION

Baskin Robbins Canada Hosts 31 Cent Scoop Night To Help Firefighters Build Permanent Memorial

WHAT: Save the date: April 29th is 31 Cent Scoop Night at all Baskin Robbins across Canada! Local firefighters are teaming up with Baskin Robbins stores across the country to raise money to build a national memorial. From 5-10pm a Junior Scoop of any flavour in the store or the new Soft Serve cone will cost only 31 cents. This is a great chance to get out with friends and family and enjoy spring in your community with firefighters taking part in the celebration. While enjoying your favourite ice cream explore the fire truck and chat with firefighters about the role they play in Canada and their hopes for an Ottawa monument.*

WHY: The Canadian Fallen Firefighters Foundation is raising funds to build the only permanent, national memorial to firefighters who’ve died in the line of duty. Baskin Robbins is helping them make this happen. In addition to a $10,000 donation to CFFF, Baskin Robbins invites the public to make donations that night in the stores.

Even though provincial and municipal groups have paid homage to firefighters who have died in the line of duty, there has never been an organized national venue to honour Canadian fallen firefighters.

WHEN: Wednesday, April 29th, 2009
5 to 10 p.m.

WHERE: Baskin Robbins store locations across Canada
To find the closest Baskin Robbins location in your area, please visit www.baskinrobbins.ca

Please check out the official Baskin Robbins’ Facebook Fan Page http://www.facebook.com/BaskinRobbinsCanada
for more 31 Cent Scoop Night news & updates.

COST: The cost of a 2.5 oz scoop of hard ice cream or the new 3oz soft serve cone from 5pm-10pm on April 29th, 2009 will be 31 cents plus applicable taxes.

* Firefighters and trucks will be present at most but not all locations, media please contact On Q Communications if you’re planning to visit a store.