
When Volvo organised the Volvo Ocean Race the very first time in 2001-02, the company sold 4,500 special edition Volvo V70s and X70s. In conjunction with the 2005-06 race, the Ocean Blue family was extended with the Volvo XC90 and sales increased to 8,600 cars. The most recent Volvo Ocean Race Edition will reach dealers in June 2008 and Volvo expects to sell about 9,000 cars. The five largest markets are